Commercials are made to be memorable for the audience and to appeal to future consumers.  Commercials are used to convince others to buy their products.  This is a great way to write persuasively and appeal to the emotions of the viewer.

 

 

Commercials can use a variety of Persuasive Techniques:

 

1.  Avante Garde:
The suggestion that using this product puts the user ahead of the times. A toy manufacturer encourages kids to be the first on their block to have a new toy.

 

2.  Weasel Words: 
“Weasel words” are used to suggest a positive meaning without actually really making any guarantee. A scientist says that a diet product might help you to lose weight the way it helped him to lose weight.
A dish soap leaves dishes virtually spotless.

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3.  Magic Ingredients:
The suggestion that some almost miraculous discovery makes the product exceptionally effective. A pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitor’s.

 

4.  Patriotism:
The suggestion that purchasing this product shows your love of your country. A company brags about its product being made in America.

 

5.  Plain Folks:
The suggestion that the product is a practical product of good value for ordinary people. A cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product.

 

6.  Snob Appeal:

The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle. A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery.

 

7.  Bribery Bribery:

The commercial offers you something “extra.” Buy a burger; get free fries.

 

8.  Bandwagon:
The suggestion that you should join the crowd or be on the winning side by using a product—you don’t want to be the only person without it!

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